Pioneering custom solutions for the automotive industry in Asia

Michael Katzer
Michael Katzer
Global Business Development Manager
https://www.versivcomposites.com/news/pioneering-custom-solutions-for-the-automotive-industry-in-asia
Parking lot of car manufacturer

In the ever-evolving automotive industry, Versiv aims to provide tailored solutions that draw from collaboration with partners. This approach can be suited to manufacturers operating within the dynamic and fast-paced Asian market.

Collaboration with Automotive Manufacturers

For context, Asia is the world's leading producer and consumer of vehicles, accounting for 25% of vehicle sales in 2023. The Asian market usually sees a Compound Annual Growth Rate (CAGR) of greater than 5+% while other economic regions are happy to see any growth at all.

Our approach involves frequent customer visits and continuous engagement, with a view to understanding and responding to the unique challenges of each project.

Versiv’s production facilities undergo frequent audits, and we maintain rigorous processes to secure Production Part Approval Status. We are IATF certified, matching the industry standards demanded by automotive customers, whether in automotive friction linings or lightweight composites or other auto-centric solutions.

Versiv's Global and Asian Market Presence

Engaged in the sector since 2010, we are currently involved in five projects across the EU and US, and ten in Asia. Flexibility and quick reaction times are important for value chain stakeholders in this market, where regulatory environments and business practices facilitate shorter development cycles than companies in other global regions.

Meeting the Unique Demands of the Asian Market

In the Asian automotive market, the focus is on delivering the right product at the right time. What this means in practices is rapid prototyping and shorter lifecycles. For instance, new models may appear on the streets within six months, necessitating swift innovation and adaptation.

Versiv leverages local partnerships in order to meet local content requirements and provide parts that may not be readily available within the region. We supply critical components, such as coated fabrics and low friction linings, so Asian clients can meet their production needs within an increasingly competitive environment.


We are dedicated to helping manufacturers in this rapidly growing market by delivering materials, sizes, and volumes tailored to their specific requirements. An ability to customise solutions, combined with our advanced capabilities in coating materials and parts, positions us as a strong partner for automotive companies in Asia.

For more information on our automotive offerings visit our automotive industries page.

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